January 2010 - Posts

Manage Your Browser's Favorites From The Cloud
18 January 10 07:41 PM | dsamuilov | 1 comment(s)

I use my mobile phone all the time... I also use a personal Notebook, Xmarks1 a work Notebook, a desktop and a few other computers here and there. I probably wouldn't say anything new if I told you that I use information off the web all the time. Duh! However, one thing that's been bothering me lately is that something as simple as having all my favorites should be something simple to manage. Well it hasn't, not until I recently discovered Xmarks (click here)...

When one uses IE and syncs their Windows phone to their Windows PC it's easy... but add a few more platforms to the mix, a few more (different) browsers per platform, and what was a simple sync task now becomes a major undertaking.

You may ask yourself why on earth would someone have these many different ways to browse the web? Most of the time I have to make sure that what works and looks nice on one device, also does on the next device. The application in question also needs to offer the exact same experience to consumers. Even within the same device, there are so many different browsers people may end up using that I need to make sure that the experience is consistent across most browsers. Currently, what will cover almost all web users is MSIE 6, 7, 8, Firefox 3.x, Opera 9.x, 10, Chrome and Safari in whatever platforms they exist (Windows, Mac, Linux and depending on the application, I also test Windows Mobile, iPhone, Android and Blackberry).

Because of the complexities involved, I even considered the idea of developing a solution myself so that I would be able to have my favorites/bookmarks/links with me at all times. That was until I found Xmarks. This tool has been around for a while, formerly known as FoxMarks (it originally existed only as a Firefox add-on).

This tool exists as an add-on for Firefox, Chrome, Safari and Microsoft Internet Explorer, there's a web version for the browsers/platforms that are not supported yet and yes, there is a stripped down web version of it for mobile devices. A version for Opera has not been announced yet but what I would like to highlight is that there is a way to use it in any and all mobile devices.

While the add-on version is great when you are using a Windows PC, Mac or Linux, the most important thing about this nifty little tool is that no matter what I am using now, I can still have access to all my favorite links.

The first time you install this tool, you get to create an account, XmarksUI1 provide with some information (user name, password, email address -to verify the account-). This process happens within the wizard itself. Then the tool reads your favorites and syncs them to the web. If you only have your computer and your mobile device that's about it. If you have like I do, multiple computers that you do your work on, then the process repeats in all computers (and all browsers you want to keep in sync) but you keep using the same credentials you created in the first environment you installed. From that point on, you simply forget that the tool is installed and it just does its job. It works seamlessly and you don't need to change the way you do your work, you use your links the same way you've always used them, and the tool syncs as long as you have a connection to the web. I have used it for a while now and with y links, I have created, deleted, updated, moved from one folder to the other and save for a few minutes lag time, it basically keeps everything in sync.

Whenever I am not using a supported platform, or I am on someone XmarksUI3 else's computer, I simply use their online version. It simply has the same features I have in all my supported browsers. Plus I know that whatever changes I make to this online version will get synched to all my browsers.

The mobile version is nothing more than simple web pages (almost XmarksUI4 bare HTML) that can be browsed in most browsers, even the simplest WAP versions. Making this site your top favorite in your mobile browser simply makes your favorites available in that platform. This stripped down version, however is a bit too stripped down and only offers you the ability to browse through your folders and links. The ability to add, change, delete links is just not there yet. My guess is that this is so that the most mobile platforms are supported.

In Opera Mobile, I use the mobile version, but in other mobile browsers such as Skyfire, I just use the regular online version, so that I can also add, edit and remove links.

So far the features provided are great and for most regular users XmarksUI2 that would be it, but you can also take advantage of profiles. This is an extra feature that I find particularly convenient. Profiles work so that you decide out of your universe of links, which ones link up to what profiles. You can use the provided profiles for "mobile", "work" and "home" or you can add as many profiles as you want. Maybe you want to keep some of your personal links out of your work computers, or you may want to keep some of your work links out of your personal computers. You can do all this by adding a particular browser to a particular profile so that only the links to the profile in question will be synced to the browser in question.

Finally, there are two "side effect" uses for this tool. You can use Xmarks as a "backup to the cloud" for your favorites and you can use it whenever you are moving from one PC to its replacement, all you need to do is sync it up and you are done.

Overall, Xmarks is a great tool that provides what is being promised while assuring you that your favorites will be safely kept in the cloud for your use whenever you need them most.

Barnes and Noble’s Global eBook Strategy
01 January 10 04:45 PM | dsamuilov | with no comments

It’s no news that the ebook arena has been heating up for the last 6 months. First with the hype prior to the launch of the Nook, then the actual launch. BN1

In the last week or so, I have received a series of emails from ebook vendors hinting at what could be seen as the Barnes & Noble global ebook strategy. Even though my sources have requested to remain anonymous, what they have mentioned to me is also supported by information out in the open. So, knowing that their comments to me can be easily confirmed with public information (just needed to know where to look for it).

Recently, flurry of ebook readers from third parties have been released, they eSlickReader are able to read more formats, have about the same features as both the Kindle and the Nook and they may or may not have different forms of communication. Some use OTA (over the air connection) provided by cell carriers, some have WiFi, others (the more basic ones) need to connect to a PC in order to receive new ebooks. The most important feature; their screens are pretty much the same, they all use e-ink screens that looks great: both indoors and outdoors. The only differentiating factor in this feature is whether they have more or less resolution.

eReadereSlick Early in December, eReader.com (a BN company) sent an email to their customers announcing that they would be selling an ebook reader from Foxit called the eSlick. This reader had already been out for sale from Foxit. The great part of this offer was that if you purchase the eSlick for $259, you get the whopping $100 in credit for purchasing ebooks from eReader.com! Their offer is still valid, click here to check it out. Most of their books are under the typical $9.99 from other sites. They also have a points structure where you get points for every Dollar you spend, using these points for lowering your purchase price for further discounts.

eReaderPromo At the same time, Fictionwise.com (another BN company) did the exact same thing, including the $100 for ebooks. You can see their offer (which is still valid) by clicking here. Their websites look almost exactly the same.

A few days later, both companies  complemented their offer by adding the Jetbook Lite from Ectaco a slightly smaller and more basic reader. They are selling this ebook eReaderJetBookLitereader for $150 and you get $50 for purchasing ebooks. Again both eReader and Fictionwise are offering the same sale. You can see them here and here respectively.

Additionally, I have commented before that BN had purchased the company eReader to use their ebook reader software for mobile devices. Which they are already porting from the “eReader user interface” to the “BN user interface”. So far, they have ported the software for Windows, MacOS, iPhone/iPod Touch and BlackBerry with additional versions announced for Android and Windows Mobile underway. In the mean time, eReader.com has versions of their ebook reader software for Windows, MacOS, Windows Mobile Smartphone, Windows Mobile Professional, Pocket PC PDAs, PalmOS, BlackBerry, Symbian and Android.

If the Apple Tablet is released this year, BN’s development of the iPhone eReader app will already support ebooks from BN’s collection. If the software is tweaked a bit, it could potentially support magazines and take advantage of the larger screen the iSlate has to offer.

Finally, Fictionwise.com is doing something that shows how BN is approaching this new business from all possible angles and may win over Amazon’s Kindle. They are now also offering a “Kindle ebook Store” where you can essentially purchase Barnes and Noble books to read on an Amazon Kindle device. You can check it out here.

BN may have taken its time to release an ebook reader, but it has certainly completed their due diligence. They are not putting all their eggs in one basket. They are trying multiple approaches to see which one works best. Best of all, they are also eating Amazon’s share of the ebooks sold for Kindle itself. At the same time they have these two different websites: eReader and Fictionwise; that can be used to try these new approaches without eroding into Barnes & Noble’s credibility.

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